Schema and Structured Data: Why Your Website Is Invisible to AI
Your site can look perfect to a person and be a mystery to Google and AI. Schema is the language that explains to machines what your business is. Almost no one in Cabo uses it.
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Strategies, guides, and news from the world of digital marketing.
The Button That Changes Everything: Why Your CTA Is Losing Customers
You get visits on your site but they don't turn into customers. Often the culprit is small and quick to fix: your call to action, the CTA.
Google No Longer Sends Clicks: What "Zero-Click" Means for Your Cabo Business
More and more Google searches end without a single click: the answer appears right there. This changes the rules, but for local businesses in Cabo there's good news.
What Is AEO and Why Your Cabo Business Should Appear in ChatGPT
More and more tourists ask ChatGPT what to do in Cabo instead of searching Google. AEO is how you get AI to recommend your business. And almost no one local is doing it.
How to Get AI to Recommend Your Cabo Business
You can't pay ChatGPT to recommend you. But you can build the signals that make AI choose your Cabo business over the one next door.
A Guide for Cabo Business Owners Who've Never Invested in Digital Advertising
If your Cabo business survived without digital marketing, imagine it with it. This is the honest guide to start without losing money or getting taken advantage of.
How the Tourist Arriving in Cabo Searches and Spends (And What It Means for You)
The Cabo tourist follows surprisingly predictable patterns when researching, deciding and spending. Knowing them completely changes how you should market.
Why Your Cabo Business Needs to Be in English (It's Not Just Translating)
The highest-spending customer in Cabo doesn't speak Spanish. If your business only exists in Spanish, you're invisible to your best market.
Your Site Takes 6 Seconds to Load: How Many Customers You Lose
The tourist searching for your business from their phone doesn't wait. If your site is slow, they leave before seeing your first photo. And you never know.
Your Customers Already Ask Google and AI Where to Eat in Cabo
The hungry tourist in Cabo no longer asks at the front desk: they ask Google and, increasingly, ChatGPT. The question is whether your restaurant appears in that answer.
5,000 Instagram Followers and Empty Tables: What's Going Wrong
Thousands of followers, lots of likes, and still empty tables. The problem isn't your follower count: it's that your social isn't designed to sell.
How Top Tour Operators in Cabo Fill Their Tours (While Others Wait)
Two tour operators in Cabo with nearly identical boats: one stays full, the other waits. The difference is almost never the tour. It's how they're found.